Market competitiveness of sanitary napkins

Sanitary napkin brand competition has been established to replace the price - based market competition. Brand has become a sword for enterprises to win in the business war, sanitary napkin brand operation is getting more and more attention.

The brand construction of sanitary napkins is the focus that Chinese enterprises should grasp in the 21st century. The consumption market of sanitary napkins in China will also change along the trajectory of brand consumption demand from low to high: demand consumption, fashion consumption and personality consumption.

If an enterprise wants to build a strong brand, it must strengthen brand construction, brand management and brand strategy.

At present, the sanitary napkin industry in China is still in the transition period from advertising to brand station. Most enterprises mainly launch a new product by commercial advertising, and few enterprises build the overall image by brand management. They still mainly launch their brand by products.

For many domestic enterprises, creating a strong brand of sanitary napkins is more necessary and important than increasing production, increasing income and other short-term benefits.